This is one of those questions investors and board members love to ask.  Having an answer will help your business. 

Be careful, however, in how you answer.  If you answer with a lot of strategies, this will show the investor or board member that your company is lacking focus.  No business has the resources to pursue more than two or three new projects at once.  If you do not have a strategy, then the investor or board member may conclude you’ve lost your entrepreneurial drive.  They may conclude that the competition is ready to blow past you like a teenager texting on the interstate.

The COBRA and non-COBRA administration service sector is experiencing an unprecedented period of transformational change.  It’s the Serengeti Plains out there and ‘change’ always kills the slow companies and fattens the progressive and aggressive companies. Are you thinking about that "next step" in your business?