When we talk to administrators who are prospective
COBRApoint customers about their businesses and the services Benaissance
provides, we often talk about the “big moving parts” of a COBRA administration
business. We know these first-hand because we ourselves ran a large scale
COBRA administration business before founding Benaissance. Several of our
customers have asked recently that we write these down so that they can use
this discussion themselves in conversations with large prospective clients or
broker/consultant partners. So, while we know that by doing this we’ll be
teaching some basic software vendors out there things they should have known 20
years ago before they wrote their first line of code, here they are:
1. Client
and Member Service/Support – Traditional COBRA administrators on traditional
COBRA administration platforms rely upon large call centers to handle all
client and member service and support. Not only is this the most
inefficient and expensive way to provide service and support, it is very
difficult to scale effectively and usually only provides support to clients and
members during business hours. It also perpetuates the “black box” nature
of most COBRA administration where employers “throw COBRA over the fence” to
their COBRA administrator and then cross their fingers hoping the COBRA
administrator does a good job. Benaissance believes that the provision of
COBRA service to employers is a trust relationship which requires a
fully transparent operation. So, while our administrator customers certainly do
and always will run a call center to take calls from clients and members, our
customers also provide 24/7 access to COBRApoint for all of their employer
clients and members through secure, dedicated web portals. Our
administrator customers believe in total transparency and total service, and
they manifest this belief by providing all of their clients and members with
immediate access to the data they need when they need it wherever they
are. The simplest example of this is the following. When an
administrator runs a traditional COBRA operation without dedicated secure
portals for each client and member, 80% of the phone calls they take from
Qualified Beneficiaries are simple calls asking, “Did you get my last
payment? When is my next payment due, and how much do I owe?” However,
when an administrator provides a secure web portal for each member which
provides this simple information, their call volume from Qualified
Beneficiaries drops over 40%.
2. Capturing
Data – Employers need to notify their COBRA administrator each time one of
their employees or an employee dependent experiences a Qualifying Event and
(for most employers) each time they add a new hire/new enrollee.
Traditional COBRA administrators using the “black box” approach require that
their employer clients complete paper forms which they fax to the administrator
which the administrator then hand-keys into their COBRA system – a process
which is fraught with manual error and which is highly inefficient.
Through COBRApoint, our administrator customers provide all of their employer
clients 24/7 access to a dedicated secure client portal where the client may
elect to enter new hires and new qualified beneficiaries through intuitive
wizards with built-in validation or by file using our hierarchical CSV import
specifications with detailed success/failure reports.
3. Reporting
Data – Employers need frequent reports on their COBRA population so that they
can accurately reconcile their carrier bills. Traditional COBRA
administrators print and mail paper reports to their clients at the end of
every month. Not only is this an inefficient and expensive process, but
the reports are out of date the day they are mailed. Furthermore, in some
states the governing state law makes this problematic as certain protected
information cannot be included on reports which are sent through the
mail. Through COBRApoint, our administrator customers provide all of
their employer clients 24/7 secure web based access to both historical date
ranged based and real-time reports ensuring that their clients have access to
the data they need when they need it and ensuring secure, encrypted delivery of
all data.
4. Mail
Fulfillment – The regulations governing COBRA still require that the official
communication regarding COBRA rights to COBRA Qualified Beneficiaries be
performed by first class mail (or to be more precise, the regs specifically
state that first-class mail is a legitimate communication method). Given
that the timing of sending mail has strict implications on key dates in an
individual Qualified Beneficiary’s life under COBRA, this is a significant
scale bottleneck for most COBRA administrators. When mail is fulfilled
in-house by a typical COBRA administrator, their ability to scale is severely
restricted by their capacity to generate mail in a timely fashion.
Through our Benaissance Mail Services, our administrator customers employ a
combination of an enterprise scale COBRA administration system (COBRApoint) and
a partnership with a highly secure ISO 9001:2008 and SAS70 Type II reviewed
print/mail vendor who generates one million pieces of first class mail a day to
ensure that mail fulfillment is never a scale bottleneck for them. While
our administrator customers retain detailed audit capability and the required
proof-of-mail reporting, mail fulfillment is an automated, hands-off process
guaranteed to generate and mail all notices same day regardless of daily
volume.
5. Payment
Processing – Another significant scale bottleneck for most COBRA administrators
is their ability to accurately process large payment volumes in a timely
fashion. Most COBRA administrators today still only accept paper payments
by mail from Qualified Beneficiaries, and the postmark date on the envelope is
the determining factor of whether or not the payment was made on time.
Outsourcing payment processing to a traditional bank lockbox therefore is not
an option due to the postmark date capture requirement and the desire that late
payments not be cashed. So, most COBRA administrators process payments in-house
by hand – a highly inefficient and error prone operation. The difficulty
in scaling this manual operation is exasperated by the fact that the vast
majority of these individual personal checks come in during the last and first
weeks of every month. Through Benaissance Payment Services, our
administrator customers provide three payment channel options for their
Qualified Beneficiaries – paper payments by mail; online real-time electronic
payments through the secure COBRApoint Member Portal by credit card, debit
card, or one-time ACH; or scheduled/recurring ACH. For paper payments
Benaissance Payment Services employs a highly efficient process which scans
every payment with its postmark date, runs it through COBRApoint, and electronically
(securely) deposits only the timely payments into the administrator’s custodial
cash account each day. This combination of highly efficient, highly
accurate payment options not only provides Qualified Beneficiaries with the
most flexible payment options available, but also ensures accuracy, efficiency,
and near limitless scale for our customers.
6. Custodial
Cash Management and Remittance – At the end of the day, when we strip away the
COBRA specifics, all COBRA administration businesses are essentially single
point individual billing, custodial cash management, and remittance
businesses. Note to every other COBRA administration system vendor – if
you don’t understand this, and most of you don’t, you have no business being in
this business. Eligibility management & reporting and precise
administration of the COBRA regulations are certainly key and core to the
operation, but large volumes of custodial cash flow through large COBRA
administrators, and it is essential that a COBRA administrator understands and
manages this core facet of their business precisely. The challenge to
this is that custodial cash management business are by their very nature
fluid. Payments come in; they are allocated to premiums; remittance
reports are run and checks cut;…and then things change. Payments which
were part of the remitted amount come back NSF; employers tell the
administrator that they forgot to tell the administrator about a severance
package for a Qualified Beneficiary three months ago; employers are late in giving
their COBRA administrator their plan rates for the new plan year; Qualified
Beneficiaries elect to decrease their coverage or increase it due to a life
changing event; etc., etc., etc. It is absolutely critical that a COBRA
administrator employ a COBRA administration platform which provides precise
tracking of all custodial cash and which utilizes a core payment allocation and
remittance system which is posted and adjusted using the same accounting
principles employed in a general ledger system. Remittances (whether to
employer or to carrier) must be formally “posted,” and then if anything changes
which impacts a previously posted and remitted premium amount, these changes
need to automatically be included as adjustments on the next remittance cycle.
All of this needs to be clearly reported to the client (and/or carrier if
remitting to the carrier). COBRApoint handles all of this seamlessly and
with precise accuracy. Again, even in the midst of all of the COBRA
specific eligibility and liability issues, the single worst question a COBRA
administrator could ever hear from a client is, “where did the money go?”
7. COBRA
Administration – This seems like a simple one, but one of the fundamental flaws
plaguing many COBRA administrators today is the ineptitude of their antiquated
COBRA systems. Many of the commercially available COBRA administration
systems on the market today still track first and last day of COBRA and status
(i.e. pending, enrolled, terminated) by Qualified Beneficiary. This is
not accurate and makes it impossible for a COBRA administrator to accurately
administer COBRA for an employer client who may sponsor more than one plan with
different benefit termination types. It is critical that COBRA be tracked
by QB Insurance Type (i.e. Medical, Dental, Vision, etc.).
Furthermore, many COBRA administration systems on the market today still
calculate the end of a Qualified Beneficiary’s payment grace period as the last
day of a calendar month. Since this is not accurate (the grace period
should be precisely 30 days after the due date), many COBRA administrators
intentionally “lie” to their COBRA systems when they receive a payment which
they know is postmarked on time, but which they know their COBRA system will
not accept. As soon as an administrator begins lying to their COBRA
system, there is no way they could ever accurately defend a law suit if
necessary against a plaintiff attorney with any experience. Finally, we
all know that we’re living in a regulatory world today which is marked by legislative
change, and there is no reason to expect that this is not going to happen
again. If the COBRA system an administrator is running is based on a
“toy” database or on one which is no longer even supported, what are the odds
that the system is a modern object oriented system which can be quickly and
accurately updated to reflect legislative change. Every employer should
ask their COBRA administrator one simple question, “What database is your COBRA
system running on?” If you’ve never heard of the database you get as an
answer, or if you thought it was long since retired, or if you think of it is a
light-weight toy, you should be looking for a different COBRA administrator.
8. Eligibility
Management & Reporting – This is perhaps one of the least universal or
consistent processes across multiple COBRA administrators, and it is impacted
significantly by the insurance carriers. Many COBRA administrators report
eligibility data to carriers (or TPAs) on behalf of their clients, but some do
not, and some do it for some clients but not for others. Some prefer to
send daily faxes of eligibility changes. Some send eligibility change
reports by encrypted email on varying frequencies. Some send full file
eligibility files to carriers daily, some do it weekly. For many, they do
all of these depending on the varying requirements of their clients and their
clients’ carriers. Oh, and some are forced to manually log into carrier
websites as if they were the client and hand key in eligibility changes.
This is currently a mess, and a huge time suck for the good administrators who
try to do it well. The absolute kicker in all of this is that even when
an administrator accurately reports every single eligibility change precisely
and timely, sometimes the carrier doesn’t get their system on their end
updated. The only place to catch this is when the employer client sits
down every month and reconciles their carrier bill (or their enrollment report
from their TPA if they’re self-insured) against the reports they have from their
COBRA administrator. Sadly, this doesn’t happen as often or as frequently
or as diligently as one might hope. The result is that months after the
COBRA administrator terminates a QB for non-payment and reports this to the
carrier, the employer suddenly realizes they’ve been paying the carrier all
along since the carrier didn’t enter the termination on their end, and now the
employer wants their money back, but the carrier won’t give it back.
So…the employer thinks the COBRA administrator should pay. How is this
even close to being fair when the only player in the whole system who did their
job (the administrator) is expected to pay for the errors of the other two
players? There is not yet a perfect solution to this mess.
Congress tried to help by mandating a universal standard for electronically
reporting enrollment and disenrollment to carriers under HIPAA (the 834 file
specifications). The “standard” is maintained and published by the
Washington Publishing Company (http://www.wpc-edi.com/),
but just about every carrier publishes their own Companion Guide where they
detail how the files they will accept differ from the “standard.” To top
it all off, many carriers will only accept 834 files for certain employers, but
not for others. Again, this is all a great big mess for administrators
who are stuck in the middle. COBRApoint does everything it can to
help. At the administrator’s option, COBRApoint will produce nightly
eligibility change reports formatted for faxing or emailing; nightly
eligibility reports in normalized database tables for integration with other
systems; date range based eligibility change reports in many different file
formats which can be retrieved by the administrator and/or their client(s); and
last but certainly not least, full file eligibility files in the WPC 834 XML
“standard” which administrators can map to carrier specific 834 EDI files using
each carrier’s Companion Guide. Hopefully one day the “standard” will in
fact be a “standard.” In the meantime, employers need to reconcile their
carrier bills.